Florian is an original digital Petrol Head. Raised under the desk of his mother’s design agency and in the shadow of Audi’s rings, he can’t deny the influence of his early childhood (and yes, bellowing dirty 5-cylinder engines are still cool!). After studying at the…
Motor City, here we come! Detroit is a fascinating city. Here, traces of the past 30 years are being cleared out at an unbelievably fast pace. Downtown the city is alive, beaming with creative revival like Berlin in the 90s. There are great apartments for…
Somehow the word pioneer seems like a relic of times past. Today everyone is a startup, creator of disruptive product innovations that change entire industries. icon incar can claim to be both. And has redefined itself time and again. Founded in 1975, Gulden Design opened…
You may have heard the rumors: we regularly move offices so we have space for an even bigger kitchen. Ok, we admit it’s actually true, but the fact is we were a little surprised by our own success over the last few years. And instead…
The iconmobile group is an international consulting agency for design, technology and innovation with headquarters in Berlin. As part of the group, we at icon incar benefit from iconmobile’s breadth and manufacturing depth and from a growing number of connections with other sectors through collaborations…
The origin of icon incar lies in Ingolstadt. This is where user interfaces, product graphics, and prototypes have been coming into being for 40 years. Icons like the quattro typeface or the first digital instrument cluster for the Ur-quattro were conceived here – back in…
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