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icon incar at the MCBW 2018

THE RIGHT PLACE AT THE RIGHT TIME
UX LIGHTNING TALKS BY ICON INCAR

From the very beginning, we had a gut feeling that we were at the right place at the right time. And this feeling has stayed with us ever since.

Back when we founded icon incar, automobile cockpit digitalization was ushering in a paradigm shift. 10 years on, we have settled in at the eye of the digital storm. Today, pretty much nowhere else does the battle for digital domination rage more than in the field of automotive user experience design.  Tesla, Uber, e-mobility, car sharing, autonomous driving – all this is disrupting the automotive industry as we speak.

While the industry and the press love splashing these trends and buzzwards across headlines and dropping them in talks, the team at icon incar spends each day actually shaping the future of automotve UX design. More than ever before, being a driving force in the decades to come requires a culture of sharing and exchanging. We invite you to be part of our creative discussions on this special evening. Look foward to brief yet explosive Pecha Kucha talks, some totally-out-there use cases and prototypes, and the requisite icon incar kitchen party – complete with thirst-quenchers and a DJ.

If there’s one place during the MCBW that you have to be, this is it. At the right time, of course.

Friday, March 09, 2018, 7 pm

icon incar studio Munich
Schleißheimer Straße 141
80797 Munich, Germany

Register now at mcbw@iconincar.com