Category: About

icon incar studio Shanghai

Ni hao World! Since 2008 iconmobile and icon incar have been present in China, working and growing with great clients across various industries. With the increasing demand for automotive UX consulting and mobility eco system development, we decided to establish a permanent office in this…

WOW, WHAT A PARTY!

icon incar opened its doors, over 300 guests stopped by. During this year’s MCBW, our office in Munich was definitely the place to be. Clients, partners, friends, ex-employees and up-and-comers joined designers from all disciplines and many partygoers. Everyone was clamoring to see our future…

Happy birthday

Exactly 10 years, 11 hours and 15 minutes ago, four people built up four desks in a small office in the suburbs of Ingolstadt. It was the beginning of a great journey. A small giant was born with the idea to conquer the automotive industry.…

icon incar Studio Berlin

icon incar Studio Berlin

Our studio and company headquarters in the capital city of Berlin is as secure as a Swiss bank account. Here, our international UX team works on the digital future of cars and mobility for global companies. Through our work in strategic consultancy, UI design and…

icon incar Studio Detroit

icon incar Studio Detroit

Motor City, here we come! Detroit is a fascinating city. Here, traces of the past 30 years are being cleared out at an unbelievably fast pace. Downtown the city is alive, beaming with creative revival like Berlin in the 90s. There are great apartments for…

icon incar Studio Munich

icon incar Studio Munich

As specialist for automotive user experience design, we work for clients across the world. But icon incar’s nucleus undeniably lies in Germany’s provincial South, known, even to envious residents of Berlin, as the cradle of the automobile. Despite our internationality, we run an office here…

UNSERE ARBEITSWEISE: PROTOTYPING.

How we work: AGILE PROTOTYPING

We firmly believe prototyping is the only way to drive innovative projects and find solutions to the complex problems of our times. We call it ‘Proto Product’. Prototyping involves making, testing, discussing and improving. In the making phase, we gather experience and make decisions that…

icon incar Studio Ingolstadt

The origin of icon incar lies in Ingolstadt. This is where user interfaces, product graphics, and prototypes have been coming into being for 40 years. Icons like the quattro typeface or the first digital instrument cluster for the Ur-quattro were conceived here – back in…