Category: News

OFFF Vienna

“OFFF Barcelona is to design aficionados what Wimbledon is to tennis fans, Waken to metalheads, and Art Basel Miami to art lovers. The leading festival is a meeting point for hundreds of artists from around the world. A place to work creatively and experiment together.…

How to China EV

It is really intriguing to see, at which pace Electric Vehicle (EV) brands pop up – not just, but especially in China or with Chinese investor relationships. The biggest leap forward since the invention of the petrol engine is happening with the introduction of mass-production…

Hollywood on the Lake

The Villa d’Este belongs to one of the most notable automotive events in the world. Collectors and enthusiasts present some of their finest vintage cars in the world set against the breathtaking backdrop of Lake Como, Italy. Alongside 51 historic cars spanning eight decades of…

EMPATHY, EMOTION, EXPERIENCE

Prologue: The trauma of our business generation Most of us with a seat in the business world today are in our thirties, forties and fifties. This means we all share a traumatic experience: everything we learned growing up no longer applies to the world today.…

WOW, WHAT A PARTY!

icon incar opened its doors, over 300 guests stopped by. During this year’s MCBW, our office in Munich was definitely the place to be. Clients, partners, friends, ex-employees and up-and-comers joined designers from all disciplines and many partygoers. Everyone was clamoring to see our future…

Digital Mobility Gets A Turbo Boost

Alongside shiny, polished classic cars, well-cared for new models, astonishing rare vehicles and breath-taking luxury cars, around 300 conference participants joined together on November 27, 2017 at the first-ever Digital Mobility Conference. Held in the tradition-rich depot of Berlin’s Moabit neighborhood, the agenda’s talks covered…

CHRISTMAS TRADITIONS

Christmas is a celebration of traditions. An important tradition for us is gathering together from all offices to celebrate, and end, the year with a lavish party. Something else that is dear to our hearts is thinking of those who are less fortunate. It’s become…

Alexa, Siri, Cortana & Co: Do you speak smart?

push.conference highlights challenges and opportunities of personal assistants – A platform for designers, developers and UX professionals, the push.conference features the perfect medley of creative coding and user experience design. At this year’s event, ten fascinating lectures and eight lightning talks touched on current and future…

Happy birthday

Exactly 10 years, 11 hours and 15 minutes ago, four people built up four desks in a small office in the suburbs of Ingolstadt. It was the beginning of a great journey. A small giant was born with the idea to conquer the automotive industry.…

Animago – From sweet pipers to math formulas

In mid-September, the animago took place in Munich, a two-day conference featuring all the latest animation trends, rendering methods and general technical innovations in the 3D and VFX industry. After a great event, I’d like to share some of my personal highlights. SIMON´S CAT With…

MAYA – a Mixed-Reality Techno Opera

What does techno opera have to do with our work at icon incar? That’s simple. The desire to create an exciting multisensorial experience while using new technologies. In this case augmented reality. Even though we are in the middle of the world of art here,…

gamescom 2017

Gamescom is the largest computer games convention in Germany and easily one of the leading consumer trade shows in the world. Although the major announcements happen a few months before at the E3, Gamescom is open to the general public and visitors can get a…

me Convention – The best or nothing

The auto show of the future is a blend of the IEEE Tech Conference, World Design Summit and Lollapalooza. At least according to Mercedes-Benz. You see, today’s influencers and, hopefully, future luxury car owners are no longer impressed by elaborate trade fair booths and cool…

High Five from the Tech Open Air Berlin 2017

2017 marked the sixth ever Tech Open Air – TOA for short. With over 200 speakers at the two-day conference, and another 200 satellite events throughout Berlin, TOA really got people fired up this year. The festival takes an interdisciplinary approach, combining topics from sectors…