icon incar opened its doors, over 300 guests stopped by. During this year’s MCBW, our office in Munich was definitely the place to be. Clients, partners, friends, ex-employees and up-and-comers joined designers from all disciplines and many partygoers. Everyone was clamoring to see our future view of automotive user experience design, which we presented on the backdrop of short Pecha Kucha talks, showcases and prototypes.

The Japanese expression »Pecha Kucha«, explained Florian to kick off the Lightning Talks, simply means chitchat. As it turned out, that’s the only promise we couldn’t keep during the event: the following 60 minutes were jam packed with 10 speakers who gave stimulating and inspiring insights into our work.

Looking back at 10 years of icon incar, Florian provided an instruction manual for would-be entrepreneurs. Annette galloped into the future with Newton and Alexandra with Michio Kaku. Deniz presented the status quo and future potential of virtual, augmented and mixed realities while Michael shared what toothbrushes have to do with driving cars.

In part two, we revealed how we are wired, think and work. Felix and Dennis introduced their research & development projects, »Real Data Prototyping« and »Foosball Hackathon«. Shan and Amelie showed potential applicants some of the various, occasionally intricate paths to icon incar and Professor Mike Richter came with a plea for the correct use of Post-its. Finally, Florian concluded the motley range of topics with a visionary look at the next 10 years.

Before and after the Lightning Talks, our guests lined up to get a first-hand look at our project highlights. These ranged from digital foosball to a racing seat box, from the beginnings of icon incar in the ’70s to selected showcases from the past 10 years, from the HoloLens to connected health, beauty and home products that today are part of the mobility ecosystem.

Of course, it wouldn’t be an icon incar event without one of our legendary kitchen parties. With »Icon Ingwer«, Co-Lala, tasty nibbles and excellent DJs. All night long we talked, laughed, drank and grooved.

Dear guests, you made the party! Thanks for being there to marvel, think and celebrate with us. And dear icon incar team, thank you for your unbelievable contribution before, during and after the event. YOU ROCK.

#righttimerightplace #thefutureishere #worlddomination #automotivenerds