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A must for UX designers: on October 19th and 20th the push conference will take place again!

And this year icon incar will be on-site! We cordially invite you to Florian Gulden’s lecture “Acts of Love”. And here’s what it will be all about:

For years we have been talking about UX design, about placing the customer in the center of our thoughts – but with an efficiency driven approach. We have been discussing strategy, usability, technical feasibility, connectivity and ecosystems. What about basic human needs and experiences that really captivate and affect people? We think that design is also about creating beauty, inspiration, joy of use, gut feeling and emotions that build relationships between brands and customers.

For the first time in 10 years Florian is opening up the treasure chest of icon incar with various automotive and consumer product cases. He will be sharing approaches, wins and losses and how to ensure that magical moments make it into a functional product (even with a client involved).

Get tickets for the push here and find information about day and time of Florian’s lecture here.