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we are ICON INCAR

the experience designers for
automotive, new mobility and beyond

bringING together the best of strategy, design, technology and engineering


From the world’s first digital HMI to a radically-fresh new EV brand for a global automotive OEM to a bespoke Car-OS for the world’s largest smartphone manufacturer… these are just a few examples of our collaborations.

CASES

expertise

EASY, INSPIRING AND DELIGHTFUL:
SETTING THE STANDARD FOR THE NEXT 50 YEARS


Our holistic approach to experience design helps our clients achieve greater platform flexibility and customer relevance, reducing the load on individual program planning and minimising development costs.

  • CONCEPT CARS

    We bring early-stage digital innovations to life for people to experience. Our immersion at this stage helps inform and influence future vehicle development programs.

  • RAPID PROTOTYPING

    We accelerate rapid learning and decision-making by using a range of tools and practices, including a proprietary development environment and seating buck system.

  • REALTIME 3D

    Our realtime 3D know-how enables teams to integrate and deliver next generation, interactive and immersive experiences into the digital cockpit.

  • SCALABLE DESIGN SYSTEMS

    We take collaboration, continuous improvement and fast-paced product development seriously. Structure and standardization is integrated in our work practice to ensure the highest quality hand-offs.

  • PRODUCTION HMI

    Our value comes from the deep, detailed understanding spanning collaboration, coordination and development. From getting the most out of hardware to the ability to deliver pixel-perfect systems for series production.

WE ARE WHERE THE FUTURE
OF new MOBILITY IS HAPPENING

about


We are proudly part of the icon group and WPP operating globally from Berlin, Ingolstadt, Munich, Wiesbaden, Detroit, Santa Monica and Shanghai.

  • BERLIN

  • INGOLSTADT

  • MUNICH

  • WIESBADEN

  • SANTA MONICA

  • SHANGHAI