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we are ICON INCAR

the experience designers for automotive, new mobility and beyond

bringING together the best of strategy, design, technology and engineering

From the world’s first digital HMI to a radically-fresh new EV brand for a global automotive OEM to a bespoke Car-OS for the world’s largest smartphone manufacturer… these are just a few examples of our collaborations.

CASES

THE LATEST

expertise

SETTING THE STANDARD FOR THE NEXT 50 YEARS

Our holistic approach to experience design helps our clients achieve greater platform flexibility and customer relevance, reducing the load on individual program planning and minimising development costs.

CONCEPT CARS

We bring early-stage digital innovations to life for people to experience. Our immersion at this stage helps inform and influence future vehicle development programs.

PLATFORM EXPERTISE

We have a number of platform experts supporting our teams, able to push the limits of custom systems, as well as get the most out of AOSP, AAOS, Apple CarPlay, Unity and Unreal.

RAPID PROTOTYPING

We accelerate rapid learning and decision-making by using a range of tools and practices, including a proprietary development environment and seating buck system.

SCALABLE DESIGN SYSTEMS

We take collaboration, continuous improvement and fast-paced product development seriously. Structure and standardization is integrated in our work practice to ensure the highest quality hand-offs.

REALTIME 3D

Our realtime 3D know-how enables teams to integrate and deliver next generation, interactive and immersive experiences into the digital cockpit.

PRODUCTION HMI

Our value comes from the deep, detailed understanding spanning collaboration, coordination and development. From getting the most out of hardware to the ability to deliver pixel-perfect systems for series production.

WE ARE WHERE THE FUTURE OF new MOBILITY IS HAPPENING

about

A focus on quality long-term partnerships enables us to support the creation of distinctive product experiences for future-oriented brands and their customers.

We are proudly part of the icon group and WPP, operating globally.