ford F-150
The iconic Ford F-150 called for a bold approach to satisfy the diverse and demanding needs of their truck customer while also accommodating the breadth of the vehicle’s capabilities.
The all new digital instrument cluster features a stylish and consistent graphical design vocabulary, addressing all information situations, needs and details truck buyers look for.
There’s still a hint to the old style, physical round shapes in the gauges, but notice there is no simulated needles or chrome trim. It’s good, clean information design.
Selectable drive modes feature animated full-screen take-overs, crafted with a nod to loyal Blue Oval truck fans.
Consumer Report’s top-rated
active driving assistance system
Ford BlueCruise is a hands-free, active driver-assist technology that takes over the vehicle’s steering, braking and acceleration. The interface plays a leading role in communicating to the driver when hands-free driving is permissible, when it is active, and when it is time to conclude.
Our partnership has produced transformations in the digital experience Ford offers their customers, spanning their entire vehicle line-up.