MAHINDRA
INTERFACE
THE CONCEPT
Mahindra’s first step in their digital transformation began with our partnership in 2021, and since then, icon incar has been supporting them in delivering exceptional design strategy, speeding-up software development, and optimising program costs.
THE CHALLENGE
Mahindra's new BE initiative around an entire lineup of new electric vehicle products is a huge endeavour. Creating this relationship between them and its future customers by providing a truly holistic brand & product experience.
THE LANGUAGE
As their leading partner in Customer Experience Innovation for Brands & Products, we are developing a set of software-enabled, customer-centred experiences delivered through a rich library of modular and reusable components.
DELIVERING THE BEST IN CLASS
LIfE-CENTERED Driving Experience
Audacious, authentic, yet futuristic. Icon's teams are partnering closely with Mahindra's design centres in the UK and India, as well as with product planning and development centres in Chennai and Mumbai. From marketing to strategy to R&D to electrical engineering to senior leadership, Icon Incar is playing a lead role in this innovation
